Frequently asked Questions - Professional

What are eyelash extensions?

Eyelash extensions are a revolutionary new product that lengthens and thickens eyelashes. Extensions are single strands of synthetic eyelashes that are curved to replicate a natural eyelash. They are applied to individual eyelashes, one lash at a time, for a natural, elegant and luscious look.

What are extensions made of?

Lashes are made of a synthetic material, which is very soft, naturally curved, flexible and available in various lengths. The bonding is specially formulated for human lashes and will not damage natural lashes.

What is the difference between the traditional false eyelashes and the new extensions?

The main differences is the:

• Adhesive formula
• Lash type
• Application technique
• Lash appearance
• Lasting duration

Traditional false lashes are in a strip or multiple lashes knotted together and applied onto the eyelid using a hard drying adhesive. They often cause discomfort and sometimes natural lashes to fall out. They lasted only a few days to a week and looked unnatural and felt heavy.

Eyelash Extensions are applied with an adhesive that dries soft allowing lashes to stay flexible and bouncy. Because the bonding is to each individual lash and not to skin, extensions will last significantly longer. They look and feel identical to human lashes. How long do these lashes last?

When applied properly they last up to 2 months, depending on the natural growth cycle of your eyelashes and the expertise of the technician applying the eyelash extensions. Our bonding agent is specially formulated with a unique waterproof bonding agent to last. Other glues may not last as long because of an inferior bonding strength.

How often should touch ups be done?

We recommend getting a touch up every two to four weeks. A natural eyelash falls off every 60 to 90 days on average due to the natural growth cycle and is naturally replaced with the growth of a new eyelash. At any given moment, each of your natural eyelashes is at a different stage of its life cycle. A touch up is needed to replenish the lashes that have completed their life cycle. Touch ups generally take a short time and are relatively inexpensive.

How much can I charge for my services?

Depending on your location and the number of eyelash extensions needed, professionals are currently charging between $150 and $300 for an initial full set application. Touch ups, usually required every 2 to 4 weeks to replenish eyelashes that have completed their life cycle and fallen off, range from $25 - $100 depending on the number of lashes required. Some salons and spas offer a package which will include initial application and touch ups for one set price.

Can mascara be applied on extensions?

Mascara is not needed with extensions. However, if the client must have the mascara look, only water based mascara can be used. Waterproof mascara along with any type of oil based mascara will dissolve the bonding agent and cause the extensions to fall off.

How do my clients take care of the extensions?

Lash extensions are virtually maintenance free. Once applied they last up to 2 months. Just follow basic guidelines.

• Do not wash eyes or shower for 24 hours after lash application. Do not swim or spa for 48 hours after lash application to allow adequate time for bonding.
• Be gentle with your lashes.
• Avoid rubbing your eyes.
• Avoid oil-based and waterproof mascara. Water based mascara and water based mascara remover may be used. Use mascara sparingly and gently remove mascara with water-based eye makeup remover. Apply mascara on the tips only.
• We recommend getting a touch up every two to four weeks.

Can you describe the application process?

The client will be in a comfortable reclined position during the application process. Depending on the experience of the professional and the amount of fullness desired, it generally takes between 60 to 120 minutes to apply one set. This is a very relaxing procedure. Touch ups can be done in as little as 15 to 45 minutes.

Why do you provide multiple lengths and colors?

Each client has a different preference. Having a variety of sizes and colors enables you to provide your clients with options. Three to four lengths are required to achieve a natural looking set of lashes, which most clients prefer. However, some clients want a more dramatic look which can be achieved using various lengths and colors applied using advanced techniques that we teach in our workshops. With proper training you will be able to apply lashes in patterns that will give your clients their dream lashes.

What makes your kit superior over other kits on the market?

Simply put, each component that makes up our kit is of the highest quality. Our products have an ongoing testing program to ensure that each component continues to be of the highest quality in the industry. Our eyelashes have a perfect natural curl. We have invested a large amount of time and resources in research and development to produce the most complete, highest quality kits on the market today. We have tested the many adhesives and have formulated the best bonding agent with an ideal blend of properties, including safety, bond strength, drying speed, lack of fumes and maximum shelf life. We also provide you with beautiful promotional materials. Furthermore, we can continually supply you with refills at factory prices.

Our kits are of the highest quality and available today at unbeatable prices! Our kits are authentic, professional grade lashes and adhesive, direct from our manufacturer so we can pass the savings to you.

How can I learn to apply Lash Extension?

Each kit with the exception of the No Frills comes with an instructional DVD. In addition, Permanent Choices offers unsurpassed hands-on training nationwide. To learn more, visit our training page.

Is the product FDA approved? Is it safe?

Currently the FDA is not regulating eyelash extensions because eyelash extensions are applied to the natural eyelash hairs and do not touch the skin. The application process is pain-free and relaxing. In fact, many clients fall asleep during the procedure. However, improper application by an unqualified technician can cause damage to the eyes and eyelids. We strongly recommend proper training through our hands-on workshops.